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Digital Marketing


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Digital Marketing Training in Nepal

1. Digital Marketing Basics
Training Topics:
a. Principles of digital marketing
b. Latest Digital Marketing Trends

Outcome: You'll be able to understand important ingredients required to start with the
marketing, how successful digital marketers think execute.

2. SEO (Search Engine Optimization)
Training Topics:
a. Search Engine Optimization Principles
b. Understanding of Search Engine Algorithms
On Page Optimization:
c. Web design/development best practices
d. Keyword Research
e. Understanding of HTML tags
f. Keyword Implementation
g. Content/Copy writing best practices
h. Blogging Best Practices
i. Basics of Structured Data
j. Understanding of Google Tools
Off Page Optimization:
k. Link building methodologies
l. Content Marketing
Outcome: You'll be able to understand how to make your website search engine friendly, highly
accessible, search engine errors free & get top rankings.

3. SEM (Search Engine Marketing)
Training Topics:
a. Search Engine Marketing Principles & Overview
b. Understanding Google Ads (Previously Adwords) Tool
c. Campaign Management
d. Ad writing / Creation Techniques
e. Understanding of Ad Targeting & Remarketing
f. Understanding of Landing Pages
g. Understanding of Conversion Tracking
Outcome: You'll be able to understand advertising techniques in search engines including
search, display, video and app campaigns along with bidding best practices. You'll be able to
identify the key metrics for high return on investment (ROI).


4. Social Media Marketing
Training Topics:

a. Social Media Marketing Principles & Overview
b. Understanding of Core Optimization
c. Understanding of Content Development & Marketing
d. Understanding of Social Media Advertisement
e. Facebook / Instagram Marketing
f. Twitter Marketing
g. Linkedin Marketing
h. Youtube Marketing
Outcome: You'll be able to understand the basics of social media platforms, SEO benefits of the
networks, how to develop better content with proper tracking & targeting and advertising
methods.

5. Email Marketing
Training Topics:
a. Email Marketing Principles & Overview
b. Understanding of Lead Email Generation Methods
c. Understanding of Bulk Email Tools
d. Understanding of Frequency & Measurement

Outcome: You'll be able to understand how to promote your products/services through email
marketing & use one of the vital digital channels for traffic acquisition.

6. Web Analytics; Conversion Rate Optimization
Training Topics:

a. Web Analytics Principles; Overview
b. Understanding & Configuration of Google Analytics
c. Understanding of Key Metrics & Dimensions
d. Learning of Event tracking
e. Learning of Goals set up & funnel visualization
f. Understanding & Configuration of Google Optimize
g. Learning of Conversion Rate Optimization including AB / Split Testing (s)
h. Learning of custom dashboard / segments/ reports generation

Outcome: You'll be able to analyze data with observation to optimize website, apps to provide
better user experience to users & implement key elements. Additionally, you'll also be able to
enhance conversion by understanding key insights into sales funnel.

why Digital Marketing?

Creatu Developers provides Digital Marketing training in Nepal. We have highly qualified teaching faculties.