Creatu Developers


Understanding Augmented Reality(AR) and App Development

2017-12-23 16:27:31

The world has been transformed, and thanks to some great works in the field of technology. Believe it or not, Augmented Reality (AR) is the future of mobile technology, on both the software and hardware side. Smartphone’s apps are well prepared to provide the astonishing experience of AR. Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are "augmented" by computer-generated or extracted real-world sensory input such as sound, video, graphics, haptics or GPS data. It is related to a more general concept called computer-mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.

We have Augmented Reality mobile application development technology which can be applied to apps for both entertainment and business. Take the example of Pokémon GO. It has been downloaded more than 500 million times so far.

The AR hardware market is also growing up. Companies are coming up with a variety of devices. Google Glass is one well-recognized example. According to a study by, the shipments of AR glasses could very well reach 5.4 million units by 2020.

So, AR is now a key technology in mobility. The number of downloads of the Pokémon app has proven that. We can give a big thank you to the gaming industry for making AR a key player in the whole mobile computing revolution.  Also, thanks to those loyal gamers who continue to look into the world of AR.

Many businesses, regardless of their nature of work, are now considering implementing augmented reality apps. Some businesses and companies in entertainment, healthcare, and the public safety and tourism sectors are already using AR technology in their apps.

When it comes to Augmented Reality Mobile Application Development, the two dominant platforms - iOS and Android - will, at least at first, provide the best support. They both feature hardware/software such as cameras and MEMS sensors (like accelerometers), GPS, and solid state compasses, making them suitable for augmented reality mobile application development. When creating an AR app, you should at least target these two platforms since they will allow you to cover almost the entire user-base.